"Selling Latin America: The Problem of International Trade Art." What to sell and how to do it" is a book written by the author William Edmund Augenbaugh. In this work, the researcher offers the reader an in-depth analysis of the sales process in the Latin American market. The author explores the strategies, methods and approaches to conducting successful trade operations in this region. The book contains valuable advice for those interested in international sales and business development in Latin America. "Selling Latin America" is an indispensable source of knowledge for international trade professionals and anyone seeking to expand their opportunities in the global market.