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The edition of the book was printed with the funds of the institutional support grant for publishers. "Marketing Wars" highlights the basic principles of successful marketing from a military point of view. Authors Al Rice and Jack Trout take Carl von Clausewitz's On War as a basis and adapt it for a seemingly completely different field. This is not just their invention or a successful metaphor - it is a subtly noticed feature of the functioning of marketing.
BK/350978/F
Data sheet
- Number of pages
- 384
- Language
- Ukrainian
- Cover
- 7БЦ
- Size
- 28.30 x 20.20 x 1.84
- Series
- несерийный
- ISBN
- 9789667499488
Products from this category:
The edition of the book was printed with the funds of the institutional support grant for publishers.